Go East: ICOs Receive Up To 60% Of Funding From Asian Investors
Asia is emerging as a predominant force on the crypto-market, with countries in the Asian region accounting for the largest part of mining equipment manufacturing, mining pools, crypto-trading platforms and other crypto-related products and services. But it’s more than that: millions of Asian investors, both institutional and private, are eager to invest in blockchain startups and ICOs.
Although China has banned ICOs last year, it is still legal for private investors to hold cryptocurrencies. Thus there are lots of crypto-investors in Chinawho are contemplating their next ICO investment. Moreover, tokensale projects are allowed to raise funds from qualified investment institutions of China.
The same situation tends to occur in other Asian countries, such as Singapore, India, South Korea, Malasia, Emirates, Thailand, Japan, and others. The government is enforcing regulations and restrictions on dealing with crypto assets, however, most of the Asian countries don’t impose a complete ban on crypto activities.
Given that, for any ICOs and blockchain-based startups, Asia is the place that has to be taken into view while planning a crowdsale or seeking venture capital investors. According to various accounts, up to 60% of the funds raised by ICOs with non-asian teams, come from investors in Asia.
♦ Reaching Out To Asian Audience ♦
Nevertheless, it is not enough to translate your Whitepaper into Chinese and Japanese to reach out to Asian investors. To penetrate this market, a project needs a carefully executed custom marketing strategy, aimed specifically at eastern audience.
Asia is generally a low-trust society, which means that ICO projects must work hard to build trust among their potential investors. While online activities like managing WeChat and Weibo accounts is still relevant, the biggest outcome can be obtained by meeting your target audience in person. This brings us to the subject of roadshows.
An Asian roadshow can be a handy tool when it comes to getting in touch with top influencers, VC representatives, institutional investors, etc. A good roadshow will connect the project founders with an interested community and help them raise the desired funds. As Priority Token has learned from experience, a series of small private meetups does the job much better that participating in all the available big events with an easy access.
♦ Priority Token Asian Roadshows Experience ♦
In the past months Priority token has organised and performed several Asian roadshows for pre-selected ICO projects. We’ve covered not only a number of cities, but a number of countries, bringing our leading projects to meet Asian audience.
The amount of investors and influencers at each private event reached about 70 in average. Among the attendees were well-known people in Asian blockchain and crypto industry, VC and angel investors, bloggers and people from the media.
Our roadshows have proved a vivid interest of the Asian investors. There have been numerous meetings and negotiations on the deals, both during the tour and after it. This resulted in raising a significant amount of investments from VC funds and private investors, sometimes long before the official crowdsale start.
If you are interested in making contact with Asian investors, tell us about your project and apply for a free quote.
When it comes to community management, many ICO founders don’t go further than creating accounts on Telegram, Bitcointalk, Twitter, and Facebook to post news every now and then.