With Facebook and Google blacklisting ICO and crypto ads, where can crypto-projects promote themselves now?
Back in January, on top of the bitcoin price surge, Facebook has declared it is banning all kinds of crypto and ICO ads. In their words, they’ve “created a new policy that prohibits ads that promote financial products and services that are frequently associated with misleading or deceptive promotional practices, such as binary options, initial coin offerings and cryptocurrency”.
The problem was that a sudden rise in bitcoin price has caused a boom on the market, bringing alongside a boom of scams, eager to make a fortune on that hype wave. That’s why Facebook prohibited crypto ads, and some other online giants, like Google, Twitter and Snapchat, including subsidiary services like Instagram and YouTube, followed by.
Of course, most of the crypto teams are not happy with it. How shall we promote our projects now, when almost all the leading platforms have blacklisted promoting anything related to ICO and blockchain?
However, it is still possible to advertise some of the crypto activities, although it’s not an easy job. For instance, Facebook allows some preapproved companies to run ads related to crypto products and services. To join the whitelist, a company should apply for a check-up and submit all the requested documents showcasing a background of their business.
Priority Token has undergone this process with some of our clients, and now they’re successfully promoting their crypto-related services.
Anyway, there is no need to panic, even if your project has failed to start a Facebook of Google Adwords campaign. Keep in mind that, according to our research, ICO listing services, popular cryptomedia platforms and ICO calendars bring even more traffic than social media and search engine ads.
Want to learn more or need some advice? Be sure to contact us for a free consulting session.
When it comes to community management, many ICO founders don’t go further than creating accounts on Telegram, Bitcointalk, Twitter, and Facebook to post news every now and then.