Guide to STO: Marketing Strategy Basics

Guide to STO: Marketing Strategy Basics

For some people, you have been aware of some security issues. For an STO Marketing Strategy for an STO.

Many agencies believe in ICO marketing strategy. If you share this perspective, this article is for you.

►What Makes an STO Different?

What makes an STO different from an ICO? In the context of the STO, the contributors are purchasing security tokens which are backed by a veritable asset. Therefore, the contractor should be protected by applicable laws.

He added that he was not in the least.

►Is STO Marketing Different from ICO Marketing?

This brings the difference between the ICO and STO investors. The financial market has been a market leader. To attract them. A nice website for a successful fundraising campaign.

But it’s clear that the target audience is also different. It is not legalized to provide credit to investors, venture funds, etc.

It goes without saying that these folks are well educated in all investment-related topics. Moreover, they usually prefer not to disperse their resources in too many directions. Given that they don’t skimp on their due diligence. You can't attract them solely through a glittering website with exorbitant ROI promises.

So what works for STO investors? Here are some STO marketing basics that are essential for every project.

►Informative and Professional-Looking Resources

As we already mentioned, STO investors will not base their decision on the appearance of your website. However, a website, a one-pager, a Whitepaper, and other resources are the first meeting point for you and your potential investors. So you cannot afford an amateurish design, typos, makeshift elements, etc. If your resources look non-professional, chances are the investors will just walk away.

►Regulatory Compliance

You cannot spend too much time delving into compliance issues. The fact is, this part of the work is one of the most tricky and cumbersome. But it also has a corresponding impact on the result of your fundraising efforts. So the best advice is to make sure that your security token sale complies with the legislation of all the countries you plan to sell your tokens at. In addition to that, ensure your KYC and AML procedures work properly.

►A Working Prototype or a Minimum Viable Product

Since professional investors tend to contribute large sums, they are highly interested in the success of the project. And having an MVP is an unbeatable argument in favor of your company.

► Generate Awareness Through Media Presence and Social Media Management

This point doesn’t differ greatly from ICO marketing. To make your project well-known, you have to create a buzz. However, ensure that you only attract investors from those jurisdictions you are allowed to.

►Meet your Investors in Person

An offline meeting is worth a thousand online interactions. Do your best to organise as many meet-ups with potential investors as you can. These can be both private appointments and public events. But choose carefully on what event to attend. Many of them are just a waste of time, no matter how big and largely hyped they are. Instead, opt in for smaller events, but with real representatives of venture funds who are already interested in projects like yours. A best strategy is to make a good pitching session and to reinforce it with a well-planned follow-up.

STO marketing strategy. Token advise you to concentrate on these ones first. And, of course, it is always helpful to seek professional assistance from our agencies, such as Priority Token and our franchisees.

That's all for today. Stay tuned to the STO essentials.

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