Switzerland as a Jurisdiction (ZUG)
for Crypto Companies

From a regulatory perspective, fundraising in crypto space is treated very similar to traditional VC fundraising.

Innovative environment, no corruption, anonymity for investors, excellent banking systems, low taxes and overall low cost of incorporation makes Switzerland the best option for business incorporation.

  • 120+
    projects consulted
  • 600M$
  • 8+
    years on the market
  • 150+
    partner VCs network

Why Switzerland

Switzerland has established itself as home to the Crypto Valley, a location for emerging startups dealing with digital currency and global blockchains. The location is one of the top options for this type of companies due to its favorable technological, economic and political environment.

One of the advantages of Switzerland is its flexible regulations and political system that allows for new and innovative projects. This attribute entices foreign entrepreneurs looking for investment opportunities in the state. Furthermore, the government boosts innovative endeavours in the state by creating research institutes with a mandate of supporting ground-breaking projects, especially in the cryptocurrency field. It also helps that Switzerland is the home of top research institutes that provide resources and support for entrepreneurial projects in the digital currency field.

After careful consideration, Zug emerged as a perfect location for such business ventures, owed by its tax-friendly system and accessibility to important research and business hubs in the area. The ability of the state to nurture small upcoming businesses and its easy adaptation to modern business models has attracted skilled workers and entrepreneurs from all around the globe.


Partners, Trusted brands and Awards

Security tokens under Swiss financial market law

  • Regulatory classification

    Instead of “security token”, the Swiss regulator FINMA uses the term "asset token”. Such tokens represent assets like debt or equity claims on the issuer, and promise, e.g. a share in future company earnings or future capital flows. In terms of their economic function, they are thus analogous to equities, bonds or derivatives. 

  • Application of prospectus requirements

    The Swiss Financial Services Act (FinSA) has introduced a general duty to publish a prospectus for securities. However, there are numerous exemption provisions, e.g. for offerings to (i) professional investors, (ii) less than 500 investors, (iii) investors that invest more than CHF 100’000, or (iv) which are limited to total amount of CHF 8 Mio calculated over 12 months.

  • KYC/AML requirements

    According to FINMA, issuers of asset tokens do generally not fall under the Swiss AML regulation. However, this must be assessed on a case-by-case basis.

Key Advantages of STO in Switzerland

Switzerland is one of the most advanced countries in the world in terms of DLT adaption and is an international hub for innovative companies comprising a wide network and profound expertise.

  • Full automation

    Automated processes, such as fully automated execution of corporate actions (e.g. dividends or interest payments) or approval processes from existing investors

  • Global investor reach

    Digitized shares can be easily transferred globally 24/7 and location-independent with a simple investor onboarding, allowing investor outreach beyond established networks

  • Enforceable rights

    Token holders act as shareholders with enforceable rights, incl. dividend and voting rights

  • Opening of market access and opportunities

    Lower entry barriers to capital markets and access to new investment opportunities with options for smaller ticket size as well as portfolio diversification (incl. previously hardly investable assets)

  • Fast incorporation

    The whole procedure is accelerated by digitization of the processes as well as lighter regulatory requirements (FINMA no-action letter or tax ruling not required)

  • Optimized corporate housekeeping

    Digital corporate housekeeping including real-time token holder/ shareholder registry for optimizing the investor communication

Our Legal Services

  • Incorporation Package

    • Incorporation of a company limited by shares in Crypto or Fiat. The mininum share capital is CHF 100K, of which at least CHF 50K must be paid in at the time of incorporation

    • Providing the nominee director to comply with the legal requirements that at least one director must be a Swiss resident

    • Bank account opening
    • Simple Agreement for Future Tokens (SAFT) (Optional: 15,000 USD)
    from $25,000
  • Prospectus (Private Placement Memorandum)

    • Development of Private Placement Memorandum (PPM or Prospectus)
    • Description of the business, including principal product/services and their markets, distribution methods, growth strategy, competition, employees, and property

    • Management (executives), including executive compensation and securities owned by owners and management

    • Legal proceedings (pending or current lawsuits the company is involved in)


    from $35,000
  • Legal opinion (token classification)

    It is important to prepare a legal opinion on the nature of the token with the legal opinion exploring the concept and function of the token. This legal opinion is prepared to confirm or deny the classification of a token as a security. Cryptocurrency exchanges require such legal opinion security or non-security in order not to be subject to the laws applicable to classic exchanges that trade in securities.

    from $15,000

Selected cases

We are highly selective with the projects we work with because PToken always delivers the best at all times. We understand that the success of your project is also our success.



Credefi Announces Completion of a $1.8 Million Private Round and Prepares for Upcoming IDO

Natix Network


Natix Network Raised $3.5 Million Seed Round



Upbots raised a $1.10M in a Strategic Fundraising



Unique AI algorithms that help to optimize and properly adjust parameters of various blockchain networks to boost their performance.

Symbiosis finance


Symbiosis is a decentralized multi-chain liquidity protocol. It allows users to swap assets between all the blockchains while remaining the sole owners of the funds.

Standart Protocol


The Standard DAO is the layer ZERO of stablecoins, aiming to mirror every fiat currency across all major blockchains.



Stablecoin backed by 100m EUR tokenised securities.

Our core team & advisors

Ptoken is rapidly expanding. We've evolved from a small team of 10 to over 50 professionals in 20+ countries and cities. We have branches in Europe and Australasia, and a wide-reaching network of investors, advisors, and legal partners.

Victor Larionov


Artur Boytsov


Ilya Gurarie

Business Development Manager

Baris Arslan

Head of Zurich/Zug office

Oksana Walker

Head Office Dubai

Renat Gubaev


Kevin Ahn

Head of Seoul Office

PToken group offices

  • London
  • Seoul
  • Dubai
  • Zurich/Zug
  • Melbourne
Great Britain
Level 39, One Canada Square, London England, E14 5AB
여의도 국제금융로 2길 37
Office 703, JBC4 Tower,
Cluster N, JLT
82 6300, Zug
152 Elizabeth St,
Melbourne VIC 3000

ICO Marketing for Crypto/Blockchain Startups
ICO Marketing Agency

Welcome to the world of ICO marketing for crypto and blockchain startups. In this dynamic space, fundraising takes on various forms, and we're here to shed light on the process.

ICO Consulting: ICOs (Initial Coin Offerings) are a popular fundraising method. They involve the creation and sale of project-specific tokens to investors. ICO consulting is often sought to navigate the complexities of this process, from regulatory compliance to strategic planning.

White Paper Importance: A white paper is the cornerstone of any ICO. It's a detailed document that outlines the project's mission, technology, and tokenomics. It serves as a roadmap to attract investors by showcasing the project's potential.

Tokenomics Insights: Tokenomics, or the study of token economics, plays a pivotal role. It involves designing the token model, including supply, utility, and distribution. A well-designed tokenomics model can drive investor interest.

Fundraising Strategies: Successful ICOs or any other form of tokensale (STO, IEO etc) require effective fundraising strategies. This involves reaching out to potential investors, building a community, and promoting the project to a wider audience. ICO marketing agencies often provide expertise in this area.

Whether you're considering an ICO or exploring alternative fundraising methods, understanding these fundamental aspects is crucial. ICOs can be a powerful way to raise capital and engage with a global community of investors interested in the crypto and blockchain space.


Why perform ICO marketing?

ICO marketing, or Initial Coin Offering marketing, is the process of promoting and advertising a cryptocurrency project's token sale to potential investors and the wider public. ICOs are fundraising events where a cryptocurrency or blockchain startup issues tokens in exchange for capital to support the development of their project. Successful ICO marketing not only raises capital but also builds a community of supporters who believe in the project's potential. However, it's essential to approach ICO marketing ethically and transparently to maintain trust within the crypto community and attract genuine investors.

Why White Paper is important

The white paper is considered one of the most important parts of a cryptocurrency or blockchain project for several reasons:

Information and Transparency: The white paper serves as a comprehensive document that provides detailed information about the project, its goals, technology, team, and tokenomics. It offers a transparent view of what the project aims to achieve and how it plans to do so.

Investor Understanding: Potential investors rely on the white paper to understand the project's value proposition. It helps them evaluate whether the project is worth investing in, based on its goals, technology, and market potential.

Overall, the white paper is a key tool for communicating a project's vision, technology, and strategy to a wide audience. It plays a crucial role in attracting investors, partners, and supporters while providing the necessary information for stakeholders to make informed decisions about their involvement in the project.

What is Tokenomics

Tokenomics, a fusion of "token" and "economics," refers to the economic principles and rules that govern the behavior, creation, distribution, and use of tokens within a cryptocurrency or blockchain ecosystem. Tokenomics is designed to create a sustainable and functional economic system within a decentralized network. Here are some key elements of tokenomics:

Token creation, supply, distribution, utility, token governance, staking and rewards, token burning and buybacks, vesting peiods, economic incentives, economic models, regulatory comliance. 

Tokenomics plays a crucial role in the success and sustainability of blockchain projects. A well-designed tokenomics model can create incentives for users, foster a vibrant community, and drive the adoption and growth of a decentralized ecosystem. It is an essential aspect of blockchain and cryptocurrency projects that requires careful consideration and planning.

in touch
with us

Contact us to get your first consultation

Your message has been sent, we will try to answer as soon as possible

Something went wrong. Please try again later.