Switzerland as a Jurisdiction (ZUG)
for Crypto Companies

From a regulatory perspective, fundraising in crypto space is treated very similar to traditional VC fundraising.

Innovative environment, no corruption, anonymity for investors, excellent banking systems, low taxes and overall low cost of incorporation makes Switzerland the best option for business incorporation.

  • 120+
    projects consulted
  • 600M$
  • 5+
    years on the market
  • 150+
    partner VCs network

Why Switzerland

Switzerland has established itself as home to the Crypto Valley, a location for emerging startups dealing with digital currency and global blockchains. The location is one of the top options for this type of companies due to its favorable technological, economic and political environment.

One of the advantages of Switzerland is its flexible regulations and political system that allows for new and innovative projects. This attribute entices foreign entrepreneurs looking for investment opportunities in the state. Furthermore, the government boosts innovative endeavours in the state by creating research institutes with a mandate of supporting ground-breaking projects, especially in the cryptocurrency field. It also helps that Switzerland is the home of top research institutes that provide resources and support for entrepreneurial projects in the digital currency field.

After careful consideration, Zug emerged as a perfect location for such business ventures, owed by its tax-friendly system and accessibility to important research and business hubs in the area. The ability of the state to nurture small upcoming businesses and its easy adaptation to modern business models has attracted skilled workers and entrepreneurs from all around the globe.


Partners, Trusted brands and Awards

Security tokens under Swiss financial market law

  • Regulatory classification

    Instead of “security token”, the Swiss regulator FINMA uses the term "asset token”. Such tokens represent assets like debt or equity claims on the issuer, and promise, e.g. a share in future company earnings or future capital flows. In terms of their economic function, they are thus analogous to equities, bonds or derivatives. 

  • Application of prospectus requirements

    The Swiss Financial Services Act (FinSA) has introduced a general duty to publish a prospectus for securities. However, there are numerous exemption provisions, e.g. for offerings to (i) professional investors, (ii) less than 500 investors, (iii) investors that invest more than CHF 100’000, or (iv) which are limited to total amount of CHF 8 Mio calculated over 12 months.

  • KYC/AML requirements

    According to FINMA, issuers of asset tokens do generally not fall under the Swiss AML regulation. However, this must be assessed on a case-by-case basis.

Key Advantages of STO in Switzerland

Switzerland is one of the most advanced countries in the world in terms of DLT adaption and is an international hub for innovative companies comprising a wide network and profound expertise.

  • Full automation

    Automated processes, such as fully automated execution of corporate actions (e.g. dividends or interest payments) or approval processes from existing investors

  • Global investor reach

    Digitized shares can be easily transferred globally 24/7 and location-independent with a simple investor onboarding, allowing investor outreach beyond established networks

  • Enforceable rights

    Token holders act as shareholders with enforceable rights, incl. dividend and voting rights

  • Opening of market access and opportunities

    Lower entry barriers to capital markets and access to new investment opportunities with options for smaller ticket size as well as portfolio diversification (incl. previously hardly investable assets)

  • Fast incorporation

    The whole procedure is accelerated by digitization of the processes as well as lighter regulatory requirements (FINMA no-action letter or tax ruling not required)

  • Optimized corporate housekeeping

    Digital corporate housekeeping including real-time token holder/ shareholder registry for optimizing the investor communication

Our Legal Services

  • Incorporation Package

    • Incorporation of a company limited by shares in Crypto or Fiat. The mininum share capital is CHF 100K, of which at least CHF 50K must be paid in at the time of incorporation

    • Providing the nominee director to comply with the legal requirements that at least one director must be a Swiss resident

    • Bank account opening
    • Simple Agreement for Future Tokens (SAFT) (Optional: 15,000 USD)
    from $25,000
  • Prospectus (Private Placement Memorandum)

    • Development of Private Placement Memorandum (PPM or Prospectus)
    • Description of the business, including principal product/services and their markets, distribution methods, growth strategy, competition, employees, and property

    • Management (executives), including executive compensation and securities owned by owners and management

    • Legal proceedings (pending or current lawsuits the company is involved in)


    from $35,000
  • Legal opinion (token classification)

    It is important to prepare a legal opinion on the nature of the token with the legal opinion exploring the concept and function of the token. This legal opinion is prepared to confirm or deny the classification of a token as a security. Cryptocurrency exchanges require such legal opinion security or non-security in order not to be subject to the laws applicable to classic exchanges that trade in securities.

    from $15,000

Selected cases

We are highly selective with the projects we work with because PToken always delivers the best at all times. We understand that the success of your project is also our success.



No matter your skill or experience, UpBots is your gateway to crypto. A trading platform where everyone wins or nobody does.



Crypto lending for real-economy projects.



Unique AI algorithms that help to optimize and properly adjust parameters of various blockchain networks to boost their performance.

Standart Protocol


The Standard DAO is the layer ZERO of stablecoins, aiming to mirror every fiat currency across all major blockchains.



Stablecoin backed by 100m EUR tokenised securities.

Our core team & advisors

Ptoken is a very fast expanding company which has grown from a small company of 10 people to more than 50 in 20+ different countries and cities. We have branches in Europe and Australasia. Plus we have very extending network of investors, advisors and legal partners

Victor Larionov


Artur Boytsov


Ilya Gurarie

Business Development Manager

Baris Arslan

Head of Zurich/Zug office

Oksana Walker

Head Office Dubai

Renat Gubaev


Kevin Ahn

Head of Seoul Office

PToken group offices

  • London
  • Seoul
  • Dubai
  • Zurich/Zug
  • Melbourne
Great Britain
Level 39, One Canada Square, London England, E14 5AB
여의도 국제금융로 2길 37
Office 703, JBC4 Tower,
Cluster N, JLT
82 6300, Zug
152 Elizabeth St,
Melbourne VIC 3000

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with us

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